Beschrijving

Strategic Management has a unique approach goes beyond the traditional application for the for profit sector to address issues for the non-profit sector. It is the only graduate-level text that approaches strategic management from a global cultural perspective. In addition, complete resources for professors are available online featuring presentation material, additional cases, Q&As, and further reading.

* Measures the impact of cultural, organizational, national and global issues on the strategic planning process
* Complete web resources for tutors are available online featuring presentation material, additional cases, Q&As and further reading
* Provides examples, exercises, and solutions to make this key part of international management easier and more successful